I started 2002 because I was tired of seeing everyone in Utah wearing shirts or hats from places they've never been or are not connected to. But I realized there wasn't anything that was being made for connecting the people who actually live here. Utah is one of the most beautiful, underrated places in the country, and it deserves more respect.

In 2002, the world showed up here for the Winter Olympics, right after one of the hardest years in modern history. This state proved what it was made of. That event transformed Utah’s economy, culture, and the way the world saw this place. I want to encapsulate that feeling into a clothing brand that connects the people who are rooted here. 

I hope you’ll find something here that feels like home and makes you proud to champion where you live.

-Burch